Google Answer Box is a unique SERP (Search Engine Result Pages) result that is powered by the knowledge graph or scraped from a site that provides an adequate answer. It is typically displayed at the top of the results page, but below ads. Typically, instant answers are a box with a brief text answer and a source URL.
Most websites rely on organic traffic for attracting new visitors. This means you’ll probably need to compete with hundreds if not thousands of other pages for the keywords your content targets. In other words, you need to be better than the competition if you want to climb to the top of relevant SERPs.
However, there’s a position in the SERPs that gets even better results than first place – the Google Answer Box. In this article, we’re going to talk about what the Google Answer Box is, how Google Answer Box works, and why it is so important.
What Google Answer Box Is
Google Answer Box or so-called Google-definition is a hot topic in Internet marketing templates. It refers to a Google’s Knowledge graph and provides an answer on the search page. With the help of carousels, side boxes, lists, tables, and answer boxes, the most critical information gathered from different sources is displayed at the top. A specific algorithm decides what results should appear inside the answer box. Except for a text, Google Answer Box also shows an appropriate picture and link to a content source. Advanced Web Ranking has proved that Answer boxes save about 33% of CTR indication. Another research has shown that the site featured in Answer block get about 50% of clicks. Before finding out more about the other proofs of Answer Boxes importance, let’s take a closer look at their types. Need to say first that the answer blocks may appear on both desktops and mobile devices distinguished between 3 types:
- Paragraphs appear in 63% of all Google-definitions. You’ll see a small image and a paragraph of text giving a brief answer to the question. On the one hand, searchers may want to get to know more and click the link to read further. On the other hand, the information given in the paragraph may be enough, so the user will not follow the link.
- Lists appear in 19% of answers and are often numbered or marked.
- Result cards can be found in 16% of Google-definitions and may look like the picture offered below:
HOW Google Answer Box Works?
Answer Box is designed to provide quick information to the users. It works literally well when users want to find factual details like distances, match scores, movie release dates, conversion rates, and the like.
If users get actual information they need, they can search for something else. For further details, it also displays a sidebox from Wikipedia, the most reputed knowledge source in the world. It seems like Google wants to collect all the traffic for itself. But, not all users want the information that its knowledge graph provides. If users need an opinion, research based answer, or any review, Google depends on other sources. If your post is one of the top 10 results for a specific query or keyword, there are chances that your post may appear in Answer Box.
Why Is Google Answer Box So Important?
The designated purpose of Google Answer Box is to render an immediate satisfaction of users’ requests. This works even better if users search for concrete information like famous statesmen, ratings, ranges, etc. The clicks the WP sites featured in answer box receive are very significant for WordPress admins who eager to develop the project and expand its audience or increase the traffic. If you succeed in getting your content into a featured fragment, you will beat all your competitors and get the site to the top of search results. Besides, being in the loop inspires people to click through to your page and return to the website for another question.
Conclusion
You may find the principles mentioned above to be time-consuming and not worth the fight. Yet this does not reflect the reality. The truth is that Google Answer Box may become an optional traffic source for your WP website. Even though Google search principles regularly change, building the site to be a reliable source of information will help you win the fight in a long-term perspective. Make use of provided opportunities and increase the traffic on your WordPress web page.
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